Digital Paid Media
That Works For You
The first media effectiveness partner for political and causes.
Our evidence-informed expertise in persuasion and mobilization digital advertising helps you achieve real results.
persuade voters
mobilize voters
advance advocacy goals
persuade voters mobilize voters advance advocacy goals
We helped to enshrine reproductive freedom into the Ohio constitution in 2023, led digital paid media for the biggest gubernatorial upset of 2022, crafted an award-winning mobilization ad campaign during the 2020 presidential election, and managed the digital program for the Senate’s only seven-fingered dirt farmer in 2018.
Now we’re here to answer one question: how do I make my ads work?
Trusted. Effective.
OUR SERVICES
Strategy
Successful paid media campaigns begin with a plan. We start by aligning your media investments with your goals, whether you’re aiming to persuade swing voters in Waukesha County or win a legislative battle in Washington State. Voters don’t live in siloes, and neither should your media. That’s why we blend art and science, transforming crosstabs and models into multi-channel plans from social media to CTV that reach your targets in places where your messages can be seen and/or heard.
Activation
“Set it and forget it” digital buying is over. The fragmented media landscape, the loss of data signals, and the rise of generative AI content make execution more important than ever. Optimizing for reach and frequency is table stakes; incremental reach and quality impressions can make the difference. We can help you expand reach beyond traditional paid into influencers and relational outreach. And we measure your campaigns in-flight for the metrics that matter to you.
Insights
Data scientist Christopher Penn noted that “data without decisions are a distraction.” We replace the dense dashboards with decision boards that feature actionable insights. Our open kitchen approach highlights what’s working and what could work better. We work with strategic partners to show where your ads are running and how you can optimize your media investment. And we work with creative partners or your creative team to share insights to inform future campaigns.
Fractional Paid Media Lead
A fractional paid media lead can bring planning, buying, and insights expertise to your organization or agency. Whether you’re a digital direct response firm aiming to branch into persuasion, a TV firm interested in incremental reach, or an organization that needs strategic paid media counsel, we’re here to help you succeed.
Capacity Building
Do you want to grow your team’s capacity to execute persuasion and mobilization digital ad campaigns? Need help defining brand metrics for where you are in a program or creating your tech stack? We can assess your resources and build digital media planning, buying, and reporting capabilities in-house.
Strategic Partnership
We provide strategic counsel and thought partnership to CEOs, executive directors, and agency partners. We’ve worked with campaigns and IEs from the school board to the presidential primary, managed eight-figure budgets, and overseen Super PAC digital teams. We can position your team to win in the high impact moments.
MEET PERSUASION & PIXELS
Nobel Laureate Herbert Simon coined the term “attention economy” more than five decades ago.
Dr. Zeynep Tufecki called attention “the oxygen for movements.”
Today, attention is the necessary condition for breaking through.
That’s why we plan, deliver, and optimize digital ads that earn attention.
Because at Persuasion & Pixels, we’re focused on impressions that impress your audiences.
OUR MISSION
